Without going into too much detail, we came up with an idea. A word, really. And admittedly, it was a little hokey. It was formed by blurting out a fake term to get a few laughs in a meeting. It became a point of comedic pride. But, before long, it came in handy at times with new clients. It had a little bit of genius to it. It was informative and it captured the essence of something we do well. Something, in fact, that motivated us to start Famous Victory in the first place: to merge our years of brand expertise with our equal years of marketing experience into a unique offering. Who better to send your shiny new brand into the brutal world than the people who created it?!?!

It’s blooming obvious.

Strong brands are more than just an identifiable logo or memorable tagline. Looking deeper, their positioning sets the foundation in developing their own perspective and becoming a meaningful part of culture embraced by a brand’s employees and their target audience.

Like a diesel-powered mind probe, surveys are an incredibly powerful tool that give you insight into the mind of your audience, offering a wealth of information to help you optimize your brand.