What do you do when you accidentally invent something brilliant? You give it a circle R and make it yours.
A small pat on our own backs for inventing—and protecting—a piece of intellectual property.
Without going into too much detail, we came up with an idea. A word, really. And admittedly, it was a little hokey. It was formed by blurting out a fake term to get a few laughs in a meeting. It became a point of comedic pride. But, before long, it came in handy at times with new clients. It had a little bit of genius to it. It was informative and it captured the essence of something we do well. Something, in fact, that motivated us to start Famous Victory in the first place: to merge our years of brand expertise with our equal years of marketing experience into a unique offering. Who better to send your shiny new brand into the brutal world than the people who created it?!?!
It’s blooming obvious.
It was just a word. But the more we used it (half seriously), the more we realized the simple fact that we’d be beyond (seriously) frustrated if someone else was clowning around and tripped over our word.
The temerity.
With firm mind and driven pride, we filed to have this newly conceived word registered for trademark at the USPTO, and a short 365+ days later, we received our second ®. We’ve got ®s all over the place now, and it’s pretty damn hilarious explaining the story to clients. They instantly get it, and have a quick laugh….always conceding that this brand-to-market step is something often missing.
And just like that, as our own eye-rolling giggles fade, a serious conversation around a salient point is had. Or, better, shared.
Enough about us, how about you?
Have any names, ideas or an abstract-idea-turned-stroke-of-genius? We can’t tell you how important it is to take the minimal steps to own your intellectual property, especially since ideas fly farther and faster than ever, and can be snatched up and put into use just as quickly. So stake your claim, circle R those grand thoughts and make them yours.