We bucket our expertise into Branding & Design—plus the foundations that those are built on — but we offer a lot within those buckets.

  • Here we have open discussions on the current situation, the ups and downs of your business, what is working, what is not and what constraints there may be.

  • You know your business better than anyone, but your target customers may see your brand differently than you’d like, or not know your brand at all. Research measures brand equity and consumer sentiment, and we utilize the insights we uncover to help shape your brand moving forward. 

  • Here we use our understanding of the situation and research findings to actively seek holes to fill, big ideas to build on and business problems to tackle. In the end, we are all aligned on where to focus brand resources, and what needs to change.

  • If a wider group needs to be tapped for insights or brought along to arrive at a strategic decision, we can work with you and your team to transparently tackle brand and marketing problems, ultimately arriving at a shared vision of the future.

  • A fundamental review of what you’re trying to accomplish, what you believe and what differentiates you from the competition. Deliverables include vision, mission, brand values, brand character, positioning statement, brand story and descriptor/tagline.

  • We can help sort through all the ideas that animate your business, and boil it down to the most essential, inspiring or focused articulation of what you stand for.

  • Building on how you define yourself, we consider how we will address your market or audience. With an eye for uniqueness, we work to develop verbal and linguistic distinctness to further separate you from the competition.

FOUNDATION

Brand Strategy
& Consulting

You may need some space to get out of the day to day and consider high-impact next steps for your business. Or, maybe you’re too deep in today to even bother talking about next year.

We have a variety of ways to engage with you (or a very small leadership team) to question assumptions and collaborate on figuring out what makes your business tick, and what it needs to connect with consumers.

BRANDING

Brand Development

You may have been in business for three years or thirty. It may be time for a small update, or a revolution. You may be the leader blazing new trails in a category, or a new entrant playing catch up.

We can explore and create a visual brand identity from scratch, work within an existing brand or revitalize a tired brand. We can establish what your brand sounds like and how it looks, all based on the foundational elements like positioning and character. We take what you do so well and develop your brand to look the part while standing out in the crowd. 

  • We explore, refine and create the core building blocks of brand execution with an eye towards longevity and a drive to create long-term value.

  • How you say it is just as important as what you say. We build a distinctive brand voice, with guidance on how to write content that is consistent in style and vibe.

  • The visual voice of your brand, we determine the typefaces and style that will amplify your voice and create an ownable look in your market.

  • As needed, we define and source the right illustration and animation style to bring your brand to life on social media, online and in video.

  • Sourcing and directing the style of imagery to support your product, service or employees, we work with photographers and stock houses to achieve a consistent look and feel across your brand needs.

  • Bright or subtle, sophisticated or streamlined, the range of colors your brand includes evokes feeling and separates you from competitors. We break it down for print and digital use, and expand or contract the color range to align with your needs.

  • Documenting and communicating all the details for reference in an online guide allows your brand to be portable. Of course, we’d prefer to do all your work, but we build the brand toolkit to suit a wide mix of agency partners and vendors. It’s all yours.

  • Once we have the brand locked down and ready for use, we strategize on where, how and when to introduce it to your market or audience. Capturing the excitement, announcing change or just rolling it out, each is an opportunity to make the most of.

DESIGN

Ongoing Communications

You’ve got a lot to say, and a variety of groups to communicate with. You may have an internal resource to do some of it…decently. You may have a clear communications strategy, marketing strategy or growth strategy, but no one to carry it out.

We offer ongoing design services to put your brand in market across a number of channels. Advertising agencies have too many layers, and freelancers lack consistency in quality and showing up. We bring the strength of the former, and the nimbleness of the latter to your brand. 

  • Maybe the first place that puts all your brand elements to use, we can work with nearly any budget to organize, write, design and build the experience that is right for your audience.

  • Working to determine your goals, we can help identify and plan clear channels of communications to get your brand in the right places, consistently.

  • For a number of reasons, email campaigns can help boost your brand. We can develop the strategy, set up an easy to manage platform and build messages that connect.

  • Whether through a blog, social media, paid channels or newsletters we can write for your brand, and convey the right character and message.

  • Show up for your audience and stand out from your peers with a cohesive, eye-catching and engaging booth that delivers your brand message clearly. If you want to hype your attendance, we can build brand campaigns around a theme, product or locale.

  • Increase reach, build brand recognition and move your market to buy with multi-touchpoint advertising campaigns designed to run across all media to maximize impact.

  • Enable your sales team to educate and persuade your market by arming them with the right tools. Prospecting, presenting or following up, the entire sales process needs to be on brand and on message.

  • In a sea of digital touch points, don’t overlook the power of direct mail. With deep experience in print design, we can work to develop campaigns and programs that get your brand to the right person in a tactile way that is hard to miss.

  • Live events and conferences need their own brand platform. A cohesive, thoughtful, creative and visually impactful theme and visual identity will elevate the attendee experience and perceived event value.

Business problems are often brand problems in disguise.