What do you do when you accidentally invent something brilliant? You give it a circle R and make it yours.

Without going into too much detail, we came up with an idea. A word, really. And admittedly, it was a little hokey. It was formed by blurting out a fake term to get a few laughs in a meeting. It became a point of comedic pride. But, before long, it came in handy at times with new clients. It had a little bit of genius to it. It was informative and it captured the essence of something we do well. Something, in fact, that motivated us to start Famous Victory in the first place: to merge our years of brand expertise with our equal years of marketing experience into a unique offering. Who better to send your shiny new brand into the brutal world than the people who created it?!?!

It’s blooming obvious.