Without going into too much detail, we came up with an idea. A word, really. And admittedly, it was a little hokey. It was formed by blurting out a fake term to get a few laughs in a meeting. It became a point of comedic pride. But, before long, it came in handy at times with new clients. It had a little bit of genius to it. It was informative and it captured the essence of something we do well. Something, in fact, that motivated us to start Famous Victory in the first place: to merge our years of brand expertise with our equal years of marketing experience into a unique offering. Who better to send your shiny new brand into the brutal world than the people who created it?!?!

It’s blooming obvious.

Like individual members of a boy band, brands should have their own unique personalities. Is your brand the cool one? The funny one? Or maybe it’s the rugged one that’s surprisingly sensitive? When brands create a defined personality that sets them apart, we’re drawn to the ones we find most appealing or match our own personality. But instead of hanging their posters on our walls, we surround ourselves with their products.

Strong brands are more than just an identifiable logo or memorable tagline. Looking deeper, their positioning sets the foundation in developing their own perspective and becoming a meaningful part of culture embraced by a brand’s employees and their target audience.