Lavish Bath Box Rebrand
A monthly subscription box rich with curated bath experiences reflecting the unique, bubbly, well-scrubbed ideals of the unicorns that launched the business.
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+ BRAND FOUNDATION
+ VISION, MISSION, VALUES
+ BRAND CHARACTERISTICS
+ VISUAL IDENTITY
+ VERBAL IDENTITY
+ TAGLINE
+ COLOR PALETTE
+ CUSTOM GRAPHICS & PATTERNS
+ PACKAGING DESIGN
+ BRAND TO MARKET
+ BRAND GUIDE
RECOGNIZED FOR
Lavish Bath Box already had a lot going for their brand: loyal and enthusiastic clients, and established, meaningful relationships with their independent and creative contributors. However, Lavish’s founder knew that she had to upgrade the visuals, voice and vibe of Lavish if it was going to represent the sophistication of her evolving business. The level of brand polish expected by her growing customer base as Lavish transitioned from being completely based online to opening their first brick-and-mortar location, was likely to shift dramatically.
OUR APPROACH
Reconsider what it means to be ‘simple’ in this space and look for ways to maintain richness and luxury. Build excitement with language and consistency, build desire with color and texture.
THE WIN
Designed by unicorns, made for humans. Yup, that’s right. The ubercreative, indie bath artists are so unique they deserve an appropriate label. We see them as unicorns because they are rare, special and magical. We created this tag line (or motto, if you will) to not only sum up Lavish founder, Katie, and her team, but also the artisans whose unique, handmade products fill each box. There’s surprise, there’s delight, and each month there will be more.
