Centers for Behavior Intervention Strategy & Logo Refresh
An institution offering childhood autism services and support in the Midwest was expanding and needed a way to market themselves as they grew.
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+ BRAND ARCHITECTURE
+ POSITIONING STATEMENT
+ CORPORATE NAMING
+ TAGLINE / DESCRIPTOR LINE
+ EXISTING LOGO REFRESH
+ MARKETING MATERIAL DIRECTION
THE PROBLEM
The Center for Behavior Intervention was the leading institution for childhood autism services and support in the Midwest. They used proven behavioral methods—with a heaping dose of fun—in their approach to diagnose and treat children with autism. Their goal was to not only provide therapy and teach other providers their proven and effective methods, but to also communicate the central ideals of support, respect and joy for the children and their families. Their combination of tailored methods and long-term goals served each child to ultimately lead a fulfilling life without the need for support or long-term therapy.
Our charge was to prepare the brand for expansion, build on brand equity and not divert resources away from treating patients.
OUR APPROACH
FV readdressed the positioning which led to a revised brand architecture to accommodate future and current growth. Revise the logo family system to create a look and feel they could use on all their marketing materials and neatly add new locations without much effort.
THE WIN
Working closely with the client, we dove into language and visual updates to help CBI more easily and consistently expand into new communities. Their new tagline and descriptor line allowed them to succinctly showcase who they are and what they offer, and quickly connect with communities beyond marketing efforts.
The Centers for Behavior Intervention was ultimately acquired after working with Famous Victory.
