Abnormal Security Internal Branding
A behavioral AI-based email security platform defending against the attacks of today, and tomorrow casts their values in metal.
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+ ICON SYSTEM DESIGN
+ BUSINESS ARTIFACT DESIGN
2024 Indigo Design Awards Agency Winner
Silver Winner in
Integrated Graphic Design
RECOGNIZED FOR
Abnormal is a high-growth, Silicon Valley start-up, and an early innovator in machine learning and artificial intelligence. The platform learns the behavior of every identity in your cloud email environment and analyzes the risk of every event to block even the most sophisticated attacks.
The Abnormal leadership team is composed of visionaries with decades of AI and ML experience, dedicated to delivering an exceptional customer experience. Their careers span influential roles at companies like Google, Twitter, Amazon, Proofpoint, Okta, Salesforce and Slack. Working with the VP of Operations and Finance, FV was tasked with developing an icon system to instill company values, and deliver a “well done” message in the form of collectible “challenge coins.”
OUR APPROACH
Think beyond the single coin, and a single message to create a visual language and added layer of interaction.
BUILDING OFF THE WIN
With the five key values established, FV set out to develop a visual approach to creating a knock out 3D interpretation of each value applied as a coin. Considering metallic finishes, size/weight, embossing and enameling while building on the brand essence of simplicity and technological elegance, we developed a solution that created incredible single coin designs.
Five coins were created, each one representing a different company value, that would be awarded to employees as recognition for practicing those values. A hidden feature to the coins was that they each fit together like a puzzle, creating a set that could be displayed.
We then adapted the coin design elements to create a digital icon suite for use in HR materials, onboarding presentations and internal culture-building campaigns.
