A Paw Place Rebrand
A brand reboot in support of opening brick and mortar stores for a holistic pet health store offering pet adventures, dog walking, pet grooming, training and boarding.
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+ LOGO SYSTEM
+ SUB LOGO SYSTEM
+ VISUAL IDENTITY
+ VERBAL IDENTITY
+ COLOR PALETTE
+ TYPOGRAPHY
+ PHOTOGRAPHY DIRECTION
+ BRANDSLATION
RECOGNIZED FOR
A Paw Place was a hidden gem, but it wouldn’t be for long. Founded as a business that ironically started as no place at all, it operated virtually, deploying dog walkers and delivery people as needed between Chicago and Oak Park, Illinois. Founder, Becky Morgan and her team are premier pet consultants, providing an incredible depth of advice, honest guidance, delivery of niche and high-quality pet food on top of their walking service.
After seven years of establishing clients in two focused areas of Chicago (Hyde Park and Oak Park) it was time for A Paw Place to take a more visible role in the community. The company moved into its first brick and mortar location, and with it came an opportunity to expand their offering of products and services. With such an investment of time and money in play, Becky felt that the existing brand didn’t carry the exuberance she and her customers shared for pets, nor did it have the visual punch to attract foot traffic on a busy streetscape.
OUR APPROACH
Be bold and be bright. Be a beacon to who A Paw Place is supporting and invite them to discover all the products and services available. This act of discovery will be the foundation of a relationship that will flourish as the pet owner’s need evolve.
THE WIN
With all the demands of opening, staffing and supplying a new store, we supported the scrappy upstart attitude that A Paw Place has carried all along by providing the team with all the materials needed for a highly-localized guerrilla marketing campaign. Through a number of conversations, we identified that one important part of the shop’s success would be built on one-to-one interactions and establishing trust. Using their existing visuals as inspiration, we created an all-new logo system (including a sub-brand for “A Paw Place Goods”) with bright, eye-catching colors to create an inviting and livened-up appearance that welcomed pet owners into the building. Additionally, a bold, yet playful, typeface was incorporated throughout signage and assets to help visitors find exactly what they were looking for.
Rebecca Morgan, A Paw Place Founder
“FV has been so flexible, thoughtful, engaging & inspiring to work with at every turn. My branding has been turned from mediocre into an identity that has a voice.”