You’ve created a business, product or service, and now it’s time for the fun part: making it a brand – the combination of things that come to represent your business in the minds of your customers and the world at large. But what’s the first step? Well, if you’re here reading this, you’re off to a good start. Seeking out an experienced branding agency (like us) will help you navigate the process, consult on strategy and be the creative technicians to build out all your brand art and language. As a branding agency, we ask a ton of questions, get to know more about you and your capabilities, then we get to work. That’s the quick and easy explanation to the “first step”. Obviously, it’s a bit more complicated than that, so we’ve broken down the entire process here to empower and educate you when you’re ready to bring your brand to life. 

From the moment clients, customers and employees step through your door, their experience should live up to the one your brand and its products portray to the outside world.

If you’ve been reading here often or perusing our site, you’ve probably noticed that we care a lot about defining, building and projecting brands to be absorbed, spotted or considered by chosen audiences. That leads to initial sales, repeat purchases and having a strong presence in market. And that’s great for the big picture. But there’s another particularly important brand element that has a giant impact on business: the work environment.