Vursor Branding
A high-growth, high-drive Oracle NetSuite Alliance Partner operating across North America comes in for a new name, new look and a new brand promise to keep.
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+ CORPORATE NAMING
+ BRAND FOUNDATION
+ VISION, MISSION, VALUES
+ BRAND CHARACTERISTICS
+ VISUAL IDENTITY
+ VERBAL IDENTITY
+ TAGLINE
+ COLOR PALETTE
+ CUSTOM GRAPHICS & PATTERNS
+ WEBSITE DESIGN
+ BRAND TO MARKET
+ BRAND GUIDE
2024 Indigo Design Awards Agency Winner
Silver Winner in Branding: Services
THE PROBLEM
SystemsAccountants is a UK-based, recruiting and IT consulting firm specializing in sourcing ERP, EPM, Analytics and Change & Finance Transformation specialists for businesses. Though they have been operating in the United States for more than five years, they recognized the confusion the legacy name carried; supplying Accountants is not actually what they do. Having built an incredibly positive reputation in the industry—along with steady growth in their consulting business—it was time to rethink what the brand represented, starting with an ownable name and then tackling strategic and tactical brand building needs.
OUR APPROACH
In order to stand out in what is otherwise a linear, feature/benefit sale, get to the emotional heart of what is being sold: confidience. Package it in a sleek visual language and power the brand voice with the enthusiasm evident in the leadership team.
RECOGNIZED FOR
Seeing this as an incredible strategic opportunity from the start, the leadership teams in the US and UK were instrumental in providing honest assessments of strengths and opportunities. The new brand name delivers a sense of action, verve and virtuosity. Visually the brand carries a calm sense of composure and an understated gravity that comes from experience. Verbally the brand reflects the high-energy and boundlessly-positive sense of potential that each client has, enhanced by their engagement with Vursor.
This is where technological elegance meets intelligent helpfulness. The split second where thought turns to action.
