Raspatello+Co Branding
A consulting agency that combines strategic analysis and industry-wide firepower makes its debut.
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+ BRAND STRATEGY
+ BRAND CHARACTER & VOICE
+ TAGLINE
+ LOGO SYSTEM
+ ANIMATION
+ COLOR PALETTE
+ PHOTOGRAPHY STYLE
+ PHOTOGRAPHY DIRECTION
+ PATTERNS & TEXTURES
+ ICON SYSTEM
+ WEBSITE
+ BRAND TO MARKET
THE PROBLEM
Building off 20 years of experience in strategic consulting, business and brand development, and executive production, Mike Raspatello wanted to make the move to pull together his network of seasoned pros under an umbrella brand. Leading the collaborative group, the Raspatello+Co platform has opened a tremendous amount of opportunities within the business consulting and experiential production space for clients that include Outbound Music Series, Outside Festival, Kinsfield Venue & Glampsite, UCLA Health and major beverage brands. We needed a system that communicated flexibility, intelligenc and irreverence.
OUR APPROACH
Play to the unique position afforded by Mike’s experience to be a contrasting force in two worlds: Edgy visionary in the high-power business consulting world, and a rigorous professional to stand out in the experiential and event strategy world.
THE WIN
The formulated visual and verbal identity delivers efficient simplicity with a splash of psychedelic and street-style vibes. Hyper-intelligence with cred. The brand has hit the market with high visibility and sparked more demand for this unique strategy niche than the founder could have imagined. Easy to work with, direct and honest, creative and boundless, the brand syncs seamlessly with the founder and extended team.
Mike Raspatello, Founder of Raspatello+Co
“Their patience, pre-work, and rigor has allowed us to hit our goals on the first pass.”