2024 Indigo Design Awards Agency Winner
Gold Winner in Branding: Entertainment
Silver Winner in Branding: Services
Bronze Winner in Branding: Graphic Design
Leslie Hunt + Hunt House Creative Arts Center Branding
A professional musician, part of an internationally touring band, reimagines her solo brand…and then extends it as she launches a creative arts center.
-
+ LOGOTYPE SYSTEM x 2
+ VISUAL IDENTITY x 2
+ COLOR DIRECTION x 2
+ TYPOGRAPHY DIRECTION x 2
+ PHOTOGRAPHY DIRECTION x 2
+ MARKETING APPLICATIONS x 2
+ WEBSITE x 2
+ ALBUM ARTWORK
RECOGNIZED FOR
As a successful, professional musician, Leslie Hunt and her band toured internationally. But when the pandemic hit, it not only pulled the plug on the band’s performances, it was a halting wrench in her life and work. One benefit of the long quarantine was that she found herself writing more songs. All she needed was way to share them with the world after emerging from the pandemic.
OUR APPROACH
Develop a distinctive logotype that will hold up across media, and develop a website on an easy-to-manage platform allowing for increased communication.
THE WIN
To get Leslie back in the spotlight, Ellenel Records decided a rebrand was the next logical step to effectively showcase her individual talent as a solo artist. A logotype system was created to carry Leslie Hunt’s name consistently and uniquely throughout all of her marketing and communication materials, including the launch of her website and newsletters. It was so well-received, fans even requested t-shirts featuring the logotype. Ellenel kept the momentum moving by releasing a duo-album in conjunction with Spirit of the Unicorn Music and Cherry Red Records, which we tackled with artwork, naming, photography direction, art direction and design. Leslie Hunt now has a platform to release her news, her albums, her press, and more importantly, her fans now have a place to follow her music and growth.
BUILDING OFF THE WIN
With her first individual and professional branding a success, Leslie invited us to help brand her next venture – an event space and music school called, Hunt House Creative Arts Center. Building off the success of her individual brand, we used existing assets as direction for new visual and verbal elements that naturally reinforced her brand throughout. The result was a space that perfectly captured the spirit of a creative arts center while inspiring people of all ages to explore their creative abilities through music.
Leslie Hunt, Hunt House Founder
“Their talents are endless, their execution is flawless / timeless / clean and everything they put together hits the soul juuuuust right... I am consistently blown away by their ability to turn the abstract into concrete.”