Evolve Partners Rebrand
Impressively, and exclusively, recruiting for top-tier accounting and finance professionals requires a synchronized brand strategy and a sophisticated brand identity.
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+ BRAND DEVELOPMENT
+ BRAND POSITIONING
+ LOGO SYSTEM
+ COLOR DIRECTION
+ TYPOGRAPHY DIRECTION
+ PHOTOGRAPHY DIRECTION
+ WEBSITE
+ VISUAL IDENTITY
+ SOCIAL MEDIA GRAPHICS
RECOGNIZED FOR
Working exclusively with high-performing accounting and finance professionals, Evolve Partners is a very successful, Washington, D.C.-based recruiting firm. Never satisfied with things going just “ok”, founder Kate Brogden had shifted into growth mode, with plans to expand the company nationally. Part of what she realized was missing in taking the first big steps toward a new era of growth was a definitive brand, with a compelling look that captured the unique approach and level of professionalism that her business offered.
OUR APPROACH
Tap into Evolve’s cultural differentiators and exude a consistent feeling of composure in order to gain absolute trust with clients. Confident that a stellar impression will be made on the top-tier talent being pursued, reputuation and referrals will continue to drive growth.
THE WIN
Acceleration was the operative word when we boiled down what Evolve has to offer both professionals and the companies seeking high-impact staff. Speaking to both audiences simultaneously, a dual voice of promise and progression was baked into the brand. The tagline “Move Forward, Faster” captures this perfectly, encouraging both sides of the equation to continue their respective pursuits of growth via Evolve. Additionally, through our discovery process, working directly with Kate, we identified that the highly-competitive professionals being placed quickly accelerate in their careers and then come back quickly to help build out their own accounting and finance teams. We captured this dynamic with the “positive feedback loop” logomark, serving to remind the current and future Evolve team just how directly performance ties to reputation, which ties to repeat clients.
Kate Brogden, Evolve Partners President & Founder
“We were able to gain three new clients within three months of launching our new branding and website, which resulted in us garnering over $100,000 in revenue. Additionally, we’ve been able to expand into new markets where we haven’t had any historical presence, thanks to Famous Victory’s expertise.”