Integris Ventures Rebrand
A commercial real estate investment firm specializing in office, retail and industrial properties is set on a trajectory of major growth after this sophisticated rebrand.
-
+ BRAND DEVELOPMENT
+ BRAND POSITIONING
+ BRAND-TO-MARKET
+ LOGO SYSTEM
+ COLOR DIRECTION
+ TYPOGRAPHY DIRECTION
+ PHOTOGRAPHY DIRECTION
+ WEBSITE
+ VISUAL IDENTITY
+ COMPANY APPAREL
RECOGNIZED FOR
Integris Ventures had established success as a commercial real estate investment firm, but had a desire to grow its business and reach. The initial brand look developed by two of our esteemed colleagues (Haley Stephenson and Ashley Mock) had set the company on a path to increased brand consistency and set a reliable, professional tone. Looking to address a significant update to the company website, we took the opportunity to boost the brand’s visual impact and add depth to the identity in order to capture the ambitious plans for growth that were being made at Integris.
OUR APPROACH
Accentuate the qualities of strength and steadiness that were already present. Boost the optimistic brand character via color, and portray an innovative spirit with dynamic visuals to create brand depth and richness.
THE WIN
The new site and refined visual identity highlight the breadth of properties owned and under management, and works to explain the broad investing strategies employed by the expert team of analysts at Integris. This increased amount of detail and a more significant overall presence has elevated the visibility of the company through a new communications program. New team portraits, simplified copy and a unified message firmly connect the hard work and strategic thinking that allows Integris Ventures to continually deliver for its national base of investors.
